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Pure Roll / Product & partnership brief

A fresh idea.
A strategic opportunity.

A hands-free toilet-paper dispenser concept combining automatic dispensing with a pleasant fragrance after use. Explore its potential with us.

Discuss an opportunityExplore the concept

For investment, licensing, manufacturing and acquisition inquiries.

Pure Roll black automatic toilet-paper dispenser concept
Product concept. Final design and specifications remain in development.
An early-stage product conversation.

Product concept Commercial fit A path forward

The product proposition

Two everyday needs.
One focused concept.

Pure Roll brings automatic toilet-paper dispensing and a post-use fragrance into a single device concept for shared restrooms.

01

Hands-free
dispensing.

A wave across the front sensor is intended to activate dispensing, without manually turning a shared roll.

02

A fresh-scent
experience.

The product direction includes a pleasant fragrance after use, with the next visitor in mind.

03

Everyday
facility care.

An easy-clean plastic housing is part of the brief. Final materials, refill and servicing requirements need technical confirmation.

The intended interaction

A simple experience
to evaluate.

Consider the user experience alongside the engineering and servicing requirements as development progresses.

An upright hand waving across the Pure Roll sensor
Illustrative interaction. Final operation and performance are unconfirmed.
  1. 01

    Wave in front.

    Hands-free activation at the front sensor.

  2. 02

    Collect the paper.

    Automatic dispensing without turning the shared roll.

  3. 03

    Leave it fresh.

    A fragrance release is intended after use.

Empty commercial restroom with a toilet, urinal and compact Pure Roll dispenser concept
Illustrative restroom setting. Not a customer installation.

The commercial context

Built around
shared spaces.

The concept focuses on high-traffic restrooms, where facility teams manage the visitor experience and ongoing upkeep.

  • Travel stops & airportsHigh-traffic facilities and people on the move.
  • Hotels & public facilitiesShared environments where restroom care matters.
  • A channel to investigateFacility supply, installation and servicing relationships.

Target settings describe the intended market, not confirmed customers, distribution agreements or validated demand.

Ways to engage

Find the right role.

We welcome conversations about the resources, expertise and commercial relationships that could move Pure Roll forward.

01 / CAPITAL

Strategic investment

Discuss potential support for product development and commercialization, and the information needed to evaluate a fit.

Discuss investment
02 / PRODUCT RIGHTS

Licensing

Explore whether a licensing relationship could fit your business, subject to review of available rights, territory and terms.

Discuss licensing
03 / DEVELOPMENT & CHANNELS

Manufacturing & distribution

Bring relevant product-development, manufacturing or facility-supply expertise to a discussion about the next stage.

Discuss collaboration
04 / ACQUISITION

Product or rights acquisition

Start a conversation about a possible acquisition of the concept or relevant rights. Scope and commercial terms require direct discussion.

Discuss acquisition

These are potential conversation paths. No investment structure, licensing rights, exclusivity, valuation or transaction terms are confirmed here.

Development & diligence

Clear about the stage.
Focused on the next step.

Pure Roll is an early-stage product concept. An initial conversation can establish fit before detailed technical and commercial review.

Available for an initial conversation

The concept & direction

  • Product purpose and intended interaction
  • Original concept imagery and brand direction
  • Intended facility settings
  • Founder story and development priorities
To establish through further review

The detail behind a deal

  • Prototype scope, engineering and final specifications
  • Testing, installation, refill and servicing requirements
  • Manufacturing feasibility, costs and timelines
  • IP documentation and the rights available
  • Commercial structure and agreement terms

The visuals do not demonstrate a production-ready product. Pricing, manufacturing readiness, availability and tested performance are not confirmed.

The founder's starting point

From a familiar problem
to a product idea.

The idea behind Pure Roll
Kristen Thelander

A different approach to a shared routine.

During the pandemic, Kristen began thinking more about the surfaces people share in public restrooms. Toilet paper was one of those everyday details that stayed on her mind.

She pictured automatic dispensing without handling a shared roll, paired with a pleasant fragrance after use. That thinking became Pure Roll.

The next conversation is about turning that direction into a technically and commercially considered product.

Product in context

Look at the whole idea.

Evaluate the product's intended place in a shared restroom alongside its physical form and user interaction.

Original Pure Roll concept showing its relative scale beside a toilet
Original product-in-context reference. Final dimensions require confirmation.
Pure Roll dispenser concept in a sunlit commercial restroom
Generated setting concept. Not a manufactured installation.

A considered process

A conversation first.
A defined path forward.

Start with your interest and capabilities. Further review should establish the product, rights and commercial details relevant to your role.

  1. 01

    Introduce the fit

    Your organization, interest and relevant experience.

  2. 02

    Review the detail

    Product information, development needs and available rights.

  3. 03

    Define next steps

    Agree the scope of further diligence and discussions.

Start the conversation

Explore a
potential fit.

Tell us how you would like to be involved in Pure Roll.

Investment, licensing, manufacturing, distribution or acquisition: share your background and the opportunity you want to discuss.

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